Today I'm going to share with you a simple shift in your thinking
that conservatively, could multiply your income.
Yep, I've seen it time and time again... a slight shift in the way
you see yourself and whamo! Unbelievable increases in your
profit potential.
Wanna know what it is?
It's simple, but powerful - you need to shift from the "provider"
of your product or service to the "marketer" of your product or
service. From the doer to the seller.
Many entrepreneurs mistakenly see themselves as the "provider"
of what their business provides with the job of getting customers
as a necessary evil. And boy-oh-boy is that a mistake.
Stated more simply, seeing yourself as the "doer" blocks you from:
-- systemizing your business so it no longer needs you
-- full out marketing of your business and products
-- having the time and space to enjoy your life while your
business grows
Yet, when you see yourself as the marketer, however, your main
responsibility is acquiring, retaining, and maximizing the value of
the customers as your primary role, and the "provider" of the
product/service as the necessary evil.
So which one are you? A provider or a marketer?
You see, how you define yourself, has tremendous impact on how
you allocate your time and energy.
And while the delivery of a quality product or service is certainly
important...it's not nearly as important and critical as the ability
to market and sell those very same products and services.
So, on your to business success, remember this:
There's No Problem That Revenue Can't Fix
Now go get 'em tiger.
To higher profits,
Rich Schefren
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